Saturday, January 3, 2015

adjectives and adverbs

Joseph Campbell defines yellow press newspapers as having daily multi-column front-page headlines covering a variety of topics, such as sports and scandal, using bold layouts (with large illustrations and perhaps color), heavy reliance on unnamed sources, and unabashed self-promotion. The term was extensively used to describe certain major New York City newspapers about 1900 as they battled for circulation.
Frank Luther Mott defines yellow journalism in terms of five characteristics:[3]
  1. scare headlines in huge print, often of minor news
  2. lavish use of pictures, or imaginary drawings
  3. use of faked interviews, misleading headlines, pseudoscience, and a parade of false learning from so-called experts
  4. emphasis on full-color Sunday supplements, usually with comic strips
  5. dramatic sympathy with the "underdog" against the system.
We had to memorize the term in my freshman american history class.  It was bad.

Today, if you open any webpage, social media, newspaper, magazine, you will find that whether it meets the definition of yellow journalism or not, there are an excess of extreme descriptors.  Every video uploaded by an amateur is "amazing" "utterly adorable" "the most horrifying".  Open facebook and every comment is "beautiful" "wonderful" "too cool".  We are not creative in our descriptions.  There is not an increase in metaphors and similes.  The adjectives used are neither unique or used unusually.  But they are extreme.

And by using "extreme", I am falling into the pattern.

I remember when the most likely person to use the word  extreme was the weather man (person?).  Next up were articles about politics.  Now there are sports, groups, well, you've heard them.
So, we have perfection, genius, cutest thing ever, (and apparently by adding "ever" it ramps up the meaning logarithmically) glorious, amazing, wonderous, and on and one.  Talking like that would sound a lot like a carny pitch.

So what is feeding this trend?  Is it the number of internet news services that seem more worried about meeting Frank Luther Motts's five characteristics than about saying something true or insightful or....true?  And the last one, I think he may have that wrong.  It seems to me that an article that is clearly written to gain the sympathy of one side only should fall here--whether it is on the side of the underdog or on the side of the current convention.  We are so focused on the emotional side of every news item that the facts have little meaning.

It all needs to be "beyond epic" so choose your favorite 5 extreme descriptors and use them up.




 

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